What is difference between logo and logotype?

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The logotype usually refers to the words of a logo. A logo often consists of both and image or symbol and words. For example, McDonald's logo consists of the big yellow M with the name 'McDonald's' under it; the word is the logotype, the big M and the word together are the logo. For Coca-Cola and Coke or Hershey, the words written in their distinctive fonts are the logotype and the logo in one. Lufthansa airlines has a bird in flight in a circle, the name Lufthansa in distinctive typeface, with the motto 'There's no better way to fly'; The words are the logotype, the group together is the logo.
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What do the different colors on the logo of WIPRO IT industry mean?

Meaning- Wipro flower . perceived the Rainbow Flower to communicate The Symbol is called Rainbow Flower RATIONAL. Diversified expert . Innovation . Precision . Vastness . Interaction . Expression of life . Versatility . High rising . Variety . Individuality . Modern technology . Aspiration, brighter side of life . Ahead of time . Power and energy . Focused, yet open . Solid, yet flexible . EMOTIONAL. Nature's excellence . Human . Proximity . Full of life . Blooming . Positive for every aspect of life . Fresh . Striking . Vivacity . Youthfulness . Cheerfulness . Color of life . Significance of Colors in the Wipro Brand Identity . » Red : Blood, Life giving, Dynamic, Auspicious » Green : Fields, Prosperity, Freshness, Growth, Youth » Yellow : Sun, Warmth, Vitality, Aspirations » Violet : Intelligence, Innovation, Shrewdness, Mystery » Blue : Sky, Sea, Transparency, Natural. - Sagar S Madurwar sagar.madurwar@wipro.com

What does McDonald's logotype mean?

Can you be more specific? Are you referring to the typestyle or the golden "M"? . Answer. I appreciate your response. Sure, specifically I'm referring to the golden "M" but if you could let us know both the typestyle and the "M" meaning I'll be very grateful.

What is a logo?

A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type. For the source and more detailed information concerning this issue, click on the related links section indicated below. .

What is the difference between a logo symbol and a brand?

A symbol is a representation of something. This representation can be done using any technique, could be graphic , character,sound etc. for eg: when we write CAT, it's not the actual animal but just a charter set that symbolizes the animal. this could also have been done by drawing the cat, which would again be a symbol for the cat. Sumarising it again, Symbol = Representation when we talk of branding, it about attaching a sense of ownership .It's a method of putting a symbol so that the product can be traced to it's owner. Also the symbol used is made such that it is easy for the viewer to understand,recognize and relate to the owner. The graphical symbol used in case of a brand is called a logo . The associated text used is called the logotype and together they form the trade mark for the brand.

What is the difference between a logo and a symbol?

Logo is the short version of logotype. It is the name of a business designed specifically for that company.IBM, written in blue stripes, is a logo. A symbol is just that. A symbol (but not the name of the company) that represents that company. The apple with the piece out of it is a symbol of Apple computers. Hope that helps! Save ............................. Improved by F1 (personal observation & Experience) Symbol: The one complete shape/ message described in minimal geometrical curves associated with one single thought/ identity/ meaning commonly used among the specific group of people which remains equally visible at each zoom/ scale level without loosing any of its part. Like (©, $, @ etc.) Logo: A unique symbolic shape (having all characteristics of symbol) reserved for any specific entity, not commonly used for others. Logotype: It is a noun written in a unique set of symbols/ characters not used in any commonly used fonts, reserved for any specific identity. Mascot: It is a unique symbolic shape of a character like any animal, thing which exists in real life.

Difference between logo and brand?

A brand is the total of a business. It is how a business conducts itself in every way and how it is perceived by the public. A logo is a visual design that represents the brand. The logo may be found on letter heads, documents, uniforms, etc.

Can a logo make a difference?

The reason that companies use different logos is so they can be recognized. It is called "brand identification". If they all had the same logo, we wouldn't be able to tell them apart.

What is the difference between a crest and a logo?

A crest is a historic term meaning the figure, animal or other item worn on top of a knight's helmet during the late medieval period. This also served as a kind of badge which would appear on his standard (if he were of sufficiently high rank), or on the tunics of his servants and men-at-arms. The crest might also be shown on his seal. It was considered to be a part of the coat-of arms, even though it did not appear on the shield, and was part of the grant of arms awarded to the knight by the college of arms. A logo is an extremely modern badge, shape, sign, word or combination of these used to identify a particular marketing brand. It has very little history and has nothing at all to do with the medieval period; it is entirely related to the retail or marketing industry.

Where to get IT logo?

It depends what you want. There are lots of options as well. You can research the subject and see what best suits your needs as an individual or company.

What is difference between Logo and Trademark?

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A logo may be a trademark.

What are the meanings of Logos to different ancient religions and how does it differ with Christianity?

In ancient Greek, logos meant 'word', but this meaning gradually extended to include other concepts such as speech, thought, reason, principle and logic. In the Platonic school of philosophy, Logos became the principle of unity, order and reason within the universe, and later came to refer to a kind of subsidiary god or divine force, an emanation of the deity. The word Logos entered Hellenistic Judaism under the influence of Philo, an Alexandrian Jew, as a paraclete or emanation of his God. In Quaestiones in Genesi II.62 Philo called the Logos a "second God" who is subordinate to the Supreme God. At the same time, Philo also sought to maintain monotheism by asserting that the Logos is not really distinct from God. Eventually, the concept of Logos entered Christianity, with Jesus as the Logos or Word From Philonism, the concept of Logos entered Christianity as a reference to Jesus. Probably one of the earliest examples is the "Word of life" in 1 John 1:1. Finally, in the prologue of John's Gospel, the Logos is declared to have manifested in human form: "And the Word became flesh and dwelt among us, full of grace and truth." This is the only reference anywhere, of the 'Word' or Logos appearing in human form.

Why have a logo?

So that you are easily recognized. People tend to think in pictures, and symbols are more easily identifiable. Now you ask me, "What does this have to do with having a logo?". The answer is simple, people lay an extraordinary importance on the things they can see. You must have heard that it takes less than 1 second for a person to judge a website when visiting it for the first time, and this is true! If your visitor does not like your website at first, you will not have another chance, he will hit the "x" on the upper right corner of the page and jump to your rivals website to check what he is offering. Now you ask me, "What does this have to do with having a logo?". The answer is simple, people lay an extraordinary importance on the things they can see. You must have heard that it takes less than 1 second for a person to judge a website when visiting it for the first time, and this is true! If your visitor does not like your website at first, you will not have another chance, he will hit the "x" on the upper right corner of the page and jump to your rivals website to check what he is offering.

Punchlines and logos of different Indian companies?

Brand postioning & punchlines... Little did our Beloved "NETAJI" Subhash chandra Bose knew that when he requested his followers 'Tum Mujhe Khoon Do, Main Tumhe Azaadi Doonga", he was actually marketing a product that is'FREEDOM' with this Punchline. In the process an old women donated all the jewellery she had for the cause of freedom even when she had lost her only child in the battle of freedom, to 'Netaji' only due to the powerful oratory of the great leader. Such is the impact of words. Marketers also know the importance of powerful words and use them as 'Punchlines'for their product/brand endorsements. Although the Punchline as a marketing tool comes under Advertising which itself comes under the 'Promotion' of Marketing Mix. But there is a strong need of paying special attention to these One-liners or Punchlines or Ad slogans. POSITIONING Subroto Sengupta in his book 'Brand Positioning' has defined the concept of positioning as: The Position of a brand is the perception it brings about in the mind of a target customer. This perception reflects the essence of brand in terms of its functional and non-functional benefits in the judgment of that customer. It is relative to the perception, held by that consumer, of competing brands, all of which can be represented as points or positions in his or her perceptual space and together, make up a product class. In short 'position' represents the whole or overall perception of that brand in that consumer's mind and it is always a relative concept. Perhaps Charles Mittelstadt has defined 'Positioning' more accurately as "Positioning refers to how you want your brand 'thought about' in connections with competitors in its product category. It needs to be specific to your brand aimed at a specific target audience." This definition clearly states the importance of 'Positioning' for the success of any brand. It is like that indispensable vitamin to the body without whose the body will collapse. So 'Positioning' can make or break a brand. Therefore, a confused 'Positioning' can simply kill the brand. A clear 'Positioning' will always be one of the success factor. This is the place where Punchline comes into act. If you have to Position your brand perfectly in the mind space of the customer, your Punchline must be so accurate and appealing that it neither erases from the mind nor can be replaced by any other competing brands Punchline. EXAMPLES SHOWING RELATIONSHIP BETWEEN POSITIONING AND PUNCHLINE Let us have a look into some of the famous Punchlines both in International and Indian markets and how does they respond to their 'Positioning'. IBM ThinkPad----- " I think, therefore IBM"---- Here IBM tries to say that if you have the capacity to think then you should go for IBM ThinkPad, the Punchline exactly conveys the message. Nike ----- "Just do it" ---- There is no other better way to boost the self-confidence the way Nike has put through their famous Punchline. Thus the ad line simply communicates that using Nike can improve your performance by enhancing the self-confidence. Adidas ------ " Forever Sport"----- They wanted to say that whenever you think of sports think Adidas. The Punchline perfectly associates Adidas and Sports. 7-up ----- "The Uncola"---- Perhaps the most talked about Punchline, it gave the brand a distinctive image in the mindspace of soft drink customers. American Express ---- "Don't leave home without it" ------The Punchline has made the card an essentiality of lifestyle. Thus the card directly made a safe place in the wallet of the customer for always. Heinz Baked beans ----- "Beanz Meanz Heinz"-------The catchy, peppy punchline is easy to settle into the brain. People can easily relate beans to Heinz. Philips ----- "Lets make things better" ----- Philips wanted its customer to appreciate the quality of the product, which the Punchline defines accurately. Polaroid ----- " We don't have negatives" ---- The Punchline itself was boasting about the uniqueness of the product, which the company was trying to position. Crest -------- " Look, Ma, no cavities" ----- The Punchline reflects the emotional relationship between mother and children along with the basic benefit. That's what every mother wants to hear from her child. Perfectly positioned and perfectly communicated. 10) Esso ----- " Put a tiger in your tank" ---- The tiger represents 'power' and 'strength'. Esso wants to deliver these benefits to its consumer and accordingly positioned its products which were evident from the Punchline. Lets have a look at the national front 1) Pepsi--- "Yeh dil maange more"-----Such was the effect of this punchline that an Indian army captain after winning a battle proudly yelled "Ye dil maange more".What drives us to buy pepsi or Coke? these punchlines. Raymond ---- "The Complete man"--- The Punchline gives the notion that man is not complete unless he wears Raymond. The possession of Raymond is kind of status symbol, the status of acquiring manhood. Coca Cola ---- " Thanda Matlab Coca Cola" ----- People in India generally refers cold drinks as 'thanda'. So Coke wanted to give an impression that whenever a customer think of 'Thanda' he should think of Coca Cola. So the Punchline makes 'Thanda' equal to Coca Cola. Birla Mutual Fund ----- "The name inspires Trust" ----- Trust is the basic platform on which mutual fund business works. An investor will invest only in that company in which he has confidence and trust. So the Punchline was directed towards Trust building. Last but not the least Wills Navy Cut ----- " Made For Each Other" --- The Punchline brings about the brand loyalty by making the customer and the brand too close to each other. It suggests that both the entities complement one another. Most of the above mentioned ad lines are award winners just for the simple fact that they conveyed their brand's positioning dead accurately. BRAND IMAGE AND PUNCHLINES Brand image can be defined as the characteristics and attributes perceived of a brand by a customer. Different consumers may have different brand images for a same brand. Brand image includes all the properties of the brand. Brand personality and brand image are more or less similar but the only difference is that brand personality is much more oriented towards the emotional aspect of the brand. Brand image helps the customer to personify a brand. Consumers always perceives brand as a human being, which has certain values, beliefs, attitudes and characteristics apart from its functional and non-functional benefits. Taking leverage of this point Marketers appoint Brand Ambassadors for their strategic or Mega brand. For example Rajdoot Motorcycles tried to position itself as a macho man and accordingly appointed film star Dharmendra to endorse the motorcycle. Again ICICI appointed Amitabh bachchan as their Brand Ambassador for the credibility image. The Punchline must also support the image of the Brand Ambassador; point is, the Punchline must synchronize with it. A famous example is Sachin Tendulkar's association with Visa card. The Punchline was 'Go get it". As Sachin is a 'go getter', never afraid of any circumstances and gives 100% performance, so the Brand image of Visa card was totally in tandem with the image of Sachin and the Punchline depicts the same thing. Thus we can safely conclude that Punchline is the Bridge between Positioning and Brand image. IMPORTANCE OF PUNCHLINES AND WHEN THEY ARE USED It is very difficult to find out the right Punchline. Marketers have to select right words to form that sentences which can correctly express the positioning strategy of the brand. A bad Punchline can kill a good 'ad'. For example the recent global ad of McDonalds, the ad line is " I'm lovin it" sung by N-sync guy Justin Timberlake. Critics are simply asking the relationship between Positioning and Communication. When a Marketer launches any new brand, the general idea is that initially he has to increase the awareness among the consumers by differentiating it from the offerings of the existing competitors or differentiating it from the same need fulfilling products. For that he has to convey his USP in its Positioning. The most basic job of a Punchline is to carry this USP along with it. Consumers must be able to figure out the USP from the Punchlines. Also whenever Marketers reposition a brand, Punchlines play a major role in it. It acts through the concept of Kurt Lewin's change model theory. At first the customer possess certain beliefs about the values, attributes and benefits about the brand, which may not be satisfactory. A perfect repositioning Punchline instigates the consumer to 'unfreeze' that behavior and makes him ready to change. If the Punchline strikes him as attractive due to repeated exposure it 'changes' the mindset of the customer creating new set of beliefs. Then due to consistency or when the benefits of the product match with the new expectations, which has been imbibed by the new Punchline, this new behavior 'freezes'. It really needs lots of strategies to build up an accurate and catchy Punchline to set the Positioning of the brand in the mind space of the customer. The Punchline represents the values of the company, benefits, attributes, features, quality, cost, special technology and last but not the least the ' USP'. If we really want to appreciate the value of Punchlines, then imagine an advertisement without any Punchline. It looks like a dumb. So basically the Punchline is the voice of the brand, which primarily gives out the minimum momentum, thrust or impetus to push the brand in the mind of the customer. Is Punchline the 5th 'P' of the Marketing mix?"

Logos of different companies?

Companies have different logos to help you identify them. Someexamples of company logos include the colorful google logo, theStarbucks logo in green, and the cursive Coca Cola logo.

What is the difference between a sign and a logo?

Logo is a symbol or a word used by an organization by which theorganization can be easily recognized. In other way, it can bementioned as a visual mark that represents a particular service orproduct. For example, the apple's symbol can be said as 'logo'. A sign is just the same which represents a product or service butit is more like a board or a poster build in huge stands. You mighthave seen our 'Welcome to Las Vegas' board. It is the best exampleof a sign. And 'Pride Signs' at Cambridge, Ontario is one of thegood companies that provide creative sign design services.

What are the differences between logos and a coat of arms?

A coat of arms is a kind of logo. Coats of arms were developed long ago, when most people couldn't read, as a means of identifying specific people on the battlefield. They use symbols or combinations of symbols within a defined formal structure to accomplish that. Logos are used to identify companies and other organizations through a symbol or combination of symbols.

The difference between logo crest and emblem?

Mate, I can't define it well but, Just think, the difference between Manchester United/Chelsea and LG/Samsung. 1. The Manchester United/Chelsea , they're using an Emblem. It must have a Name, logo and sometime caption too. So, we call them EMBLEM. 2. LG/Samsung they're using a symbolic representation of what they're intented to say to us in brief ans short time. So no need to use a caption, and Name.

What is the difference between difference and different?

Difference is used as in " There was a difference between her schedule, and mine" Different is used as is " Her schedule was different than mine" DIFFERENCE = a noun; DIFFERENT = an adjective. there's no difference its a synonym.

Why did the redskins had a different logo in 1982?

I was wondering the same thing myself. According to a web site called The Warpath, the one season change was do to an error by the logo sticker manufacture. Apparently the problem had something to do with the typical vertical feathers cracking on the helmet logo when it was applied to the helmets. From what I read, it seems that the reason that the helmet logo returned to the typical vertical feathers the following year, is that the Redskins changed helmet logo vendors and was able to obtain more flexible vinyl logos.

What is difference between trademark and logo?

They're the same thing: a mark used in trade to identify a product or service. The word "trademark" however is more frequently used these days to refer to the law protecting logos, slogans, etc. You might also have a logo not specifically used in trade.

What is the relationship between logos and mythos?

Both Logos and Mythos are terms coined and developed by Aristotle . Logos , however, is basically an "appeal to reason," whereas Mythos is more of a poetic or traditional interpretation of an event(s).

Why is logo of Google in different colors?

Google has had several logos since its renaming from BackRub. The current official Google logo was designed by Ruth Kedar, and is a wordmark based on the Catull typeface. [1] The company also includes various modifications and/or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the Olympics. [2] These special logos, some designed by Dennis Hwang, have become known as Google Doodles . Google subsidiary YouTube has also featured some custom logos to highlight special events occurring on the site, these have been unofficially nicknamed "Yoodles". [3] . The Google logo used from May 31, 1999 until May 5, 2010, changing the previous logo's typeface and dropping its exclamation point. This is still used as a secondary logo.. The Google logo when a background image/doodle is set on the home page. The Google logo in 1998, used until May 30, 1999.. In 1998, Sergey Brin created a computerized version of the Google letters using the free graphics program GIMP. The typeface was changed and an exclamation mark was added, mimicking the Yahoo! logo. [4] "There were a lot of different color iterations", says Ruth Kedar, the graphic designer who developed the now-famous logo. "We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules." [5] (Source: Wikipedia)

Should you have different logo for company and group of companies?

I can think of numerous corporations that are the headquarters and 'parent company' to numerous groups of companies. This allows the parent to diversify and as well, spread assets and earning power. If one group of companies fails, the parent can restructure the parent's holdings and ownership to survive any downfall of one or group of companies. Therefore, yes, the parent should maintain a different logo, slogan, etc. from its' holdings over group(s) of companies.

What is the difference between a marketing logo and a watermark?

A marketing logo is a picture or a combination of pictures and text that is used to brand and market a product or service to consumers. A logo may be used in a watermark. A watermark is an image that is placed on a photo or image so that the image cannot be reused without crediting the company that created it.

How many different versions of the State Farm logo are there?

State Farm has kept the same logo design for many years. They did recently contemporize their logo to reflect the name State Farm to be to the right of their three circle triangle formation design. The previous design had State Farm over this formation with each type of insurance they offered inside each circle and the world insurance beneath all of that. The new design doesn't have each type of insurance reflected currently, but this may change in the future.

How many different Barbie logos have there been?

Barbie is an American Doll by Mattel that first appeared in 1959 from the creator Ruth Handler who was inspired by the Bild Lilli doll. Dolls have come a long way since being made out of paper with cardboard clothes tabs to fold over the doll onto cloth dolls. Barbie has had more than 130 careers. The Logo has remained the same scrolled writing, although it has been in Black ink and pink. Some of the earlier clothes has Barbie label in black block text. Later clothing models just have a B.

How many different logos does Nike use?

Nike's logo is the Swoosh, a large streamlined black tick. Over the years there have been several variations on this; originally the name Nike appeared above the logo, but now the Swoosh generally appears on its own.

Where can one find different VW logo online?

It is not possible for one to find different VW (Volkswagen) logos online as the company has only one logo however, one can design their own VW logos from the following sources: Free Logo Services, Logo Maker, Flaming Text.

How do you add different logo to my page?

if (class_exists('MultiPostThumbnails')) { //$types = array('post', 'page'); $types = array('page'); foreach($types as $type) { new MultiPostThumbnails(array( 'label' => 'Header Banner', 'id' => 'secondary-image', 'post_type' => $type ) ); } }