What is Marketing Intelligence System?

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A set of procedures and sources used bymanagers to obtain everyday information about developments in the mareting environment.

Marketing managers collect marketing intelligence by reading books, newspapers, and trade publications; talking to customers, suppliers, and distributors; monitoring "Social Media" on the internet via online discussion groups; e-mailing lists and blogs and meeting with other company managers.

Several steps to improve the quality of marketing intelligence:

1. Train and motivate the sales force to spot and report new developments

2. Motivate distributors, retailors, and other intermediates

3. External networking

4. Set up a company advisory panel

5. Take advantage of government data resources

6. Purchase information from outside suppliers

7. Use online customer feedback systems to collect competitive intelligence
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Is the marketing intelligence system producing accurate sufficient and timely information about market place developments regarding customersprospectsdistributors and dealerscompetitor and various pub?

No, this is because the market varies on daily basis (oil business)The information they get from marketing intelligence maybe different from what customersprospects distributo

What is 'marketing intelligence'?

that would be an oxymoron. pls click on link for further explaination http://en.wikipedia.org/wiki/Oxymoron. that would be an oxymoron. pls click on link for further explaina

Importance of studying Marketing Intelligence System?

I think the importance of studying Marketing will be specifically to look at the ways by which customers can satisfy their needs and wants. That is through engaging in self pr

What are the differences between marketing intelligence and marketing information?

If your a entreprener.......your really lame. You shouldn't start a buisness if you don't know. anyway...... the difference is that marketing intelligence and marketing info

What is intelligent internet system in dbms?

intelligent DBMS can mean a variety of things that mimic intelligence. A DBMS may have interpreting ability so you can speak to it in English rather than SQL or it may be able
In Computers

What gives the computer' system its intelligence?

this is kind of a tough question to answer. In essence, computers are just stupid lumps of hardware until software is added. a computer can turn on, but can never actually do
In Uncategorized

What does market intelligence tell you about a company?

Research has shown that market intelligence is designed to help a company. It finds the right information to assist in making better decisions and shed light on timing and fo