What does a marketing manager do?

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Being a Marketing Manager The short answer is:
I. A marketing manager focuses on at least five categories and
disciplines in performing his/her duties in this position:
A. Define the market to be served:
Who? (type of company(s); e.g., end users, OEM's, contractors,
industry segments, etc.
Where? (geography)
Analyze the competition in this market
B. Define/design the product, for this market. Requires collaboration
with engineering and manufacturing
C. Set the price for this product in this market; match the market
driven price to the (product cost + profit target)
D. Define the promotional/advertising process and the
advertising channels for this product
E. Define the distribution/sales channel(s) for this product
Direct Sales?
Manufacturer's Representative?
Include after sales support, if required.
A substantial part of the job will be to study, evaluate, and obtain the answers/results for the above questions.
The rest of your time will be involved in coordinating and negotiating with your firm's other departments (engineering, manufacturing, sales, etc.) to achieve a result for this product that will be financially successful for the company.
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